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Image Courtesy of NiemanLab

Done well, audio can be an incredibly moving and engaging form of storytelling, and no one does it better than NPR. But, how can public radio make audio that breaks big on social media? A recent NiemanLab article details an NPR experiment that attempted to answer that question and identify what makes a piece of audio go viral.

According to an editor’s note that accompanies the article, “Public radio produces a lot of audio — but it doesn’t always get the attention on sharing platforms that it might deserve.” This might be because users are more likely to listen to audio that is accompanied by strong images and descriptive headlines. NPR’s experiment, which included 12 stations, 44 audio packages that attracted nearly 500,000 total listens, led to a “social audio framework” that should be an invaluable tool to storytellers working to build audience for their audio packages.


This entry was posted on Thursday, February 5th, 2015 at 12:49 pm and is filed under AUDIO. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.