The New York City marathon was organized in 1970 by Fred Lebow and Vince Chiappetta and was originally held entirely in Central Park. Of the 127 entrants, only 55 men finished and the sole female dropped out due to illness. Fast forward to 2015, and the marathon has evolved from its modest beginnings. A multimedia package created by the New York Times breaks down the 2015 marathon into six charts.
The multimedia package is successful because the graphics visualize a massive amount of data in small chunks. Each graphic is accompanied by a paragraph of text that provides additional context. Chunking the package this way highlights some of the most interesting trends surrounding the event.

For example, the first graphic visualizes the start and finish times for every marathon participant. With over 50,000 people participating, runners are separated four groups that start at separate times. The graphic represents these groupings in four colored waves and includes the number of participants on the course, the overall running time and the boroughs in relation to miles. This information allows the reader to visualize New York City without a map. The use of motion allows the reader to see that when the winner of the marathon crosses the finish line, the slowest finishers are just arriving at the third mile.

Ultimately, this multimedia package allows the reader to process the data in chunks while the graphics allow the reader to quickly understand the large amount of data and recognize the trends.

This entry was posted on Thursday, February 25th, 2016 at 11:01 am and is filed under PACKAGES. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.